Helichrysum italicum is a flowering plant of the daisy family Asteraceae. It is sometimes called the curry plant because of the strong smell of its leaves. It grows on dry, rocky or sandy ground around the Mediterranean. The stems are woody at the base and can reach 60cm or more in height. The clusters of yellow flowers are produced in Summer, they retain their colour after picking and used in dried flower arrangements.

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Helichrysum  (base of the flower head) is often smooth, with a fringed margin, or honey-combed, and resemble daisies. They may be in almost all colors, except blue. There are many capitula and generally flat-topped corymbs or panicles. The corolla lobes show glandular hairs at the abaxial surface.
Their leaves are oblong to lanceolate. They are flat and pubescent on both sides. The bristles of the pappus are scabrous, barbellate, or plumose.
Several species are grown as ornamental plants, and for dried flowers. When cut young and dried, the open flowers and stalks preserve their colours and shapes for long period.

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